Cannes Lions

Adobe Portfolio

BEHANCE (ADOBE), New York / ADOBE / 2016

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Supporting Content
Supporting Images

Overview

Entries

Credits

Overview

Description

Adobe Portfolio is a website creator/editor specifically for any creative to showcase their work. The body of work includes a marketing website and a website editor. The editor allows you to choose a layout (template), add projects, pages and galleries and customize everything. All projects can be synced to and from the Behance Network, so the creative/user can build their own personal website, while also gaining exposure via the Network. The product comes with access to all Typekit fonts and is free with any Adobe CC plan.

Execution

Adobe Portfolio was created to replace an existing product, Behance ProSite. Designed and built throughout 2015 and launched early 2016. We (Behance) made the decision to brand ProSite's successor as an Adobe product — as a hugely valuable addition to the Adobe Creative Cloud plans. We called it 'Portfolio' as it does 'exactly what it says on the tin' — it's a website creator/editor designed specifically for creating a portfolio. The simplicity and boldness of the name married up well to the design and values of the product.

The product (itself) must enable the user to quickly and simply edit their website. The UI is very minimal — it gets out of the way and allows you to focus on the design of your website. All changes you make happen live in the editor. The marketing and product design focusses on being simple, clean and beautiful. It should empower the user to easily edit anything they can see, manage and add content, responsively preview their website, and publish/update a live website.

For a more in depth insight into the design process for this project, please read: https://medium.com/@andrewcouldwell/designing-adobe-portfolio-ffa1358e4913

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