We created a 7 minute long interactive film, featuring all the best elements of classic Mexican cinema - car chases, superhuman dwarves and evil doctors. The footage alone was a Grindhouse classics candidate, but when we used it to create an interactive game. The user could play through the game by bashing their keyboard. The more keys - the higher score! The winners could get a trip for 2 to Cancun, Collector Chlorophyllo Tshirts and one year of Airwaves chewing gum: it proved to be wildly entertaining & motivating.

The results so far are remarkable. 300.000 visitors in 1.5 months, 1.7million page views and more than 2 million keystrokes recorded! The Facebook page attracted more than 4300 fans to date. Chlorophyllo was also seeded to blogs, resulting in mentions in hundreds of them and a FWA (Favourite website award) win.In 2 months, Airwaves Chloromenthol has achieved their desired yearly value share and the numbers are still growing. Oh, and a dozen reported broken keyboards!