People suffering from Alzheimer’s are often neglected and ignored. To get people to feel for the sufferers and support them by spreading the word, an app was created and released in Facebook to get people to experience the kind of loss a real patient goes through. The app worked because shocked everyone. As a result, the campaign turned unsuspecting Facebook users into advocates of Alzheimer’s. People shared the app across 77 countries. There was a significant jump in the number of people signing up as volunteers. But most importantly, the app ended people’s indifference toward the disease.

Sort Me Out was first posted on 80 Facebook user’s account. Each had an average of 450 friends. From there, Sort Me Out took on a life of its own.In days, the app spread like an epidemic. Facebook users in over 77 countries experiences the agonising effects of Sort Me Out.

Sort Me Out was so realistic Facebook users help spread the app to 77 countries.

It even shocked Facebook so much that they issued a warrant for it to be removed.ADA’s website traffic went up and the number of people signing up as volunteers increased as well.Most importantly, the campaign ended people’s indifference toward the disease.