Objectives:Collect supporter’s names and email addresses in petitions.Short-term: the RSPCA used the names to demonstrate the depth of popular support to key people, e.g. MP’s, supermarkets.Longer term: Develop a database of ‘opted-in’ supporters to help us launch / support other campaigns.The ban-hunting campaign was tactical. Parliament had voted for a ban, but parliamentary time was running out, so it was vital that the bill got its reading. The strategy was to concentrate on the fact that a ban had been promised – rather than opening the whole "cruelty" debate up again. A DHTML overt of a man or a woman walking around the page. The person wanders around with a sandwich board with the message "Ban hunting with Dogs’ when he or she hits the side of the page they change direction, on their back it says, "Click here for more" taking the user to an online petition. Put the mouse over the figure.Results:The unassuming ‘sandwich-person’ animation created high levels of interest among web-users. Together with supporting banners and pop-ups, they gathered nearly 50,000 email names – whereas before the campaign, online-supporters were numbered in hundreds!