The 30 Years Campaign used Mac’s 30th Birthday as a platform to honor the creative people who used it to change the world and also celebrate the brand’s unique impact. We launched with an interactive journey on apple.com that began with a short film featuring some of the world’s most iconic Mac users. From there, visitors could dive into a 30-year timeline with an influential Mac user and Mac product tied to each year. Then, anyone could add himself or herself to the Mac story through an interactive data visualization. On the same day, a presence in retail, print, social media, and on Apple’s campus also went live. And on that same day, we shot ‘1.24.14,’ a film that showed the full breadth of Apple’s impact in the world. The massive production was shot in 10 countries, in 15 locations, in one day, and was shot entirely on an iPhone.

On Mac’s birthday, we told its story through a web experience on apple.com that featured video, an interactive timeline, and a social data visualisation component. On that same day, we shot a film,‘1.24.14,’ in 10 countries, in 15 locations, in one day, entirely on iPhone.

The campaign garnered 40 million campaign impressions, 30 million site page views on apple.com, and ran in 196 countries.