Cannes Lions

AT&T

RODGERS TOWNSEND, St. Louis / AT&T / 2011

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Overview

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Credits

Overview

Outcome

• Our 22% response rate exceeded the objective by 9% achieved by the first effort of this campaign in 2009 that targeted a different industry.• While sales cycle is 18-24 months, based on last year’s ROI the increase in response of this piece is expected to deliver a 850% ROI.• Campaign has been written up in articles B-B Magazine and DM News, an important result.

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