Cannes Lions

Baby Bride

AIR , Brussels / AMNESTY INTERNATIONAL / 2016

Digital Proof JPG
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In Burkina Faso very young girls are forced to marry. After the marriage they are used as slaves and their lives stop, literally and figuratively. Most of these young girls are raped after which they die due to complications during their pregnancy. Through a petition, Amnesty International wanted to put pressure on the Burkina Faso government to stop these medieval practices. The compelling visual of this print ad was created to collect signatures.

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