Right before our eyes, broken bodies have been waiting for years to be repaired. People walk past them every day, without even noticing that they’re missing limbs…the statues that adorn our cities.

We therefore came up with a unique and simple yet never before seen idea: #Bodycantwait.

In order to raise awareness for Handicap International’s 3D prosthesis project and the urgent need for artificial limbs on the other side of the world, we decided to repair the bodies of various Parisian statues with fake 3D prosthetic limbs.

Over a 24-hour period, each of these statues became spokespersons, delivering one clear message: “No more bodies in the world should have to wait this long to be repaired”.

A disruptive image with enough stopping power and viral potential to support our set national awareness objectives… and beyond.

The #bodycantwait operation took place on March 6th, 2018 in Paris, a few days before the opening of the Paralympics.

We let our cultural heritage speak for the 100 million amputees waiting worldwide and created powerful, symbolic images: broken statues around Paris, including the famous Venus de Milo, various statues in the Jardin des Tuileries and the Parc Monceau, were fitted with fake 3D prosthetic limbs for everyone to see. Over a period of 24 hours, these statues became the spokespersons for our message.

These images travelled round the world with no media investment.

The AFP and other major French media picked up the operation throughout the day. For one week, articles and TV news all over the globe were advocating our #bodycantwait message, increasing its virality and social media organic reach.

0€ invested on media.

4M€ earned media.

5 million people affected by the campaign around the world.

25 million exposed to the hashtag of the operation on various social networks.

Over 150 press releases in France and around the world.

Picture of the week on CNN, BuzzFeed, Getty Images, The Telegraph and Financial Times.

3D technology available soon for disabled populations in Western Africa, Middle East and South Asia.