Make marketeers from all brands divisions around the world

understand the new Brand Strategy of Heineken in a creative and inspiring way.

The Heineken® Bottle Book. The shape of the book is based on the Heineken brand’s

iconic bottle. It employs folding and binding techniques in an innovative and new

way to reveal a 'message in a bottle'. The graphic illustration style and design

elements were inspired by the Heineken® brand’s global tagline: Open your world

The Heineken® Bottle Book was very well received by the internal audience of Heineken International (Heineken Marketeers around the world).