The Brit Awards, the most anticipated music event of the year. As part of MasterCard’s ongoing sponsorship of the Brits we were charged with ensuring that the sponsorship activity would be as priceless as the Awards night itself. In a countdown to the big night we ran national dance-off competition for real music fans. Following a national auditions we created a web-stage for the priceless dance-off finalists and invited the nation to step forward and cast their vote. For two weeks before the awards over 130,000 people came, viewed and voted for their favourite.