Cannes Lions
CARMICHAEL LYNCH, Minneapolis / SUBARU / 2016
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The only bad thing about dogs is that they don’t live as long as humans. In this film, a young man decides to take his elderly dog on one final cross-country road trip, stopping to visit many of the dog’s favorite places, including a steakhouse, a field filled with tennis balls, a shoe store to purchase new Italian loafers to chew and a romantic visit to the dog’s childhood sweetheart. The film ends with the man and dog driving their trusted car toward the horizon as the announcer reminds us of the importance of making the most out of all the miles we’re given in this life.
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