Cannes Lions

BUILD WITH CHROME

NORTH KINGDOM, Skelleftea / GOOGLE / 2013

Overview

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Overview

Description

Build with Chrome demonstrates the power of WebGL for rich, interactive 3D in the browser - but with a simple, intuitive interface for the user. Finding a location uses the Google Maps API, while building couldn’t be easier. With a single click or keystroke, you could add or remove bricks, change their colour, rotate them, or rotate the entire base plate. As a result, users loved it:

* 500,000 visitors in the first 48 hours, spending over 4 human-years building

* 1 million visitors in three weeks

* 66,000 builds in three weeks

All before any display media.

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