Cannes Lions
NORTH KINGDOM, Skelleftea / GOOGLE / 2013
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Build with Chrome demonstrates the power of WebGL for rich, interactive 3D in the browser - but with a simple, intuitive interface for the user. Finding a location uses the Google Maps API, while building couldn’t be easier. With a single click or keystroke, you could add or remove bricks, change their colour, rotate them, or rotate the entire base plate. As a result, users loved it:
* 500,000 visitors in the first 48 hours, spending over 4 human-years building
* 1 million visitors in three weeks
* 66,000 builds in three weeks
All before any display media.
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