Cannes Lions
TOKYU AGENCY, Tokyo / SONY / 2017
Overview
Entries
Credits
Description
'the world's first ever call-linked music video' that lets you talk to idols while watching their music video.
Execution
We have created 'the world's first ever call-linked music video' that lets you talk to idols while watching their music video.
You are invited to watch the music video by Ai Shinozaki as her lover or friend, and enjoy hearing her make comments about the music video.
The experience doesn't go just one-way, changing in accordance to each user action with set-ups that make users want to try out multiple times.
Outcome
?Featured on 220 media sources
?Ranked in Yahoo! Burst word search ranking
?Ranked in the top 10 Amazon Movers & Shakers in the music category
?First week sales increased by 165% in comparison to the previous product
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