Democracy, nation building, allegiances; these are all topics heavily discussed in our world today. To reveal the first look at Call of Duty: Advanced Warfare Academy Award winner Kevin Spacey holds a mirror to the current military ideology and then smashes it. Brought to life through beautifully rendered in-game scenes of a private military corporation protecting the world from terrorist threats while rising as a global power with which to be reckoned. The question lingers; what happens when they stop taking orders and start giving them?

From a production standpoint every Call of Duty trailer is a challenge, but none so much as the Reveal. For the Reveal of Advanced Warfare AntFarm was tasked with showing off the first look at a completely new sub-franchise. With this came high expectations. Working with our client, we developed a script written specifically for this trailer and read by Academy Award winner Kevin Spacey. An entire sequence was motion captured and rendered The script hit on the broader points of our story, but the true Reveal came in the footage. With our audience’s voracious appetite for deconstructing content, every shot needed to be immaculate. Multiple capture directors worked tirelessly to capture moments from the game with an epic cinematic quality to each shot. We worked down to the wire in our finishing process to get this spot polished and live online, igniting a wildfire of press around Advanced Warfare lasting through the title’s launch.