You can't go to a formal event in an undershirt and expect to be taken seriously. By the same token, you can't proclaim a major automotive revolution with low impact media. Chevy hit the biggest and best New Year's media properties; from the nation's biggest outdoor party, to the top celebration shows, to the first 2004 editions of major newspapers and magazines, and finally to the ritual of New Year's Day television watching.

In a few short weeks "American Revolution" is recognized by 52% of consumers,a 53% increase over the Chevy Car campaign and a 21% increase over Chevy Truck. Traffic to Chevy.com increased 216% in the weeks following the campaign launch. Over 300,000 TiVo households interacted with the Chevy Showcase.