Cannes Lions
SIGNAL DIGITAL, Copenhagen / CARLSBERG / 2002
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Carlsberg is one of the largest breweries in the world and is represented in more than 140 countries around the world. Carlsberg was recently recognised as being one of the world's top 100 global brands. Signal Digital was chosen to give the Carlsberg corporate website an international touch. The website addresses a wide international audience, ranging from investors to students, each with their own individual needs for information about Carlsberg. The website had to be designed to serve all these different requirements. Furthermore Carlsberg needed a flexible interactive website built around an advanced Content Management System (CMS). Today Carlsberg have a complete international website. It successfully allows Carlsberg complete control, contentwise, while at the same time serving each visitors need for information about Carlsberg.
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