Cannes Lions
GAD', Sao Paulo / PERNOD RICARD / 2009
Overview
Entries
Credits
Description
To develop an original solution for MUMM brand to increase its market share among young audience.
Execution
The graphic identity was based on an unique and contemporary approach. The concept was inspired by champagne sparkles represented by rounded corner squares. These elements were used in the conception of all applications such as graphics, bars, bottles and packaging.
Outcome
The new approach and identity brought results in a short time for the company, increasing its share among the young audience.
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