Mobile network communication on the Hungarian market is all about numbers: who has the biggest coverage, who has the fastest mobile network. The disappointing fact is that people do not care much about these facts. Because who cares that there is a 4G in the middle of the forest, when he/she never leaves the city and who can tell the difference between 3G, 4G and 5G? When Telenor as one of the biggest operator on the market wanted to differentiate itself with its network we had to find a brand new approach to deliver our message to the people.

Our aim was to stop this negative tendency and turn local people into a proud local patriots by inviting them to discover their own city once again. With the help of our network of course.

We created the first ever interactive tour guide chatbot, which was not made for tourists but specifically for locals. We collected long forgotten anecdotes, hidden street art spots, interesting and surprising facts and stories and turned them into a 2 hours long walking tours. With only having your phone in your hand and using Facebook messenger you could discover a hidden exciting side of your own city: we created hundreds of hours of audio guides, dozens of gifs, illustrations and photos to make your tour a really interactive and entertaining experience. The initiative quickly raised the attention of the media and made the Chatcsovery project to a nationwide well known phenomena celebrating the innovative usage of Telenor’s network. Other cities from the countryside also joined and created their own tour guides.

Nr. Of people participated at least one of our tours: 48.000

Total reach: 3.400.000

Free PR: 30.000 EUR

Cities joined to the program after launching our campaign: 4