Today, children with low body temperature have increased in Japan. They also sweat much less, which is a serious health problem. We tried to find a way to help children sweat more and decided to shift from a 'drink after sweat' approach, to a 'drink water to sweat' approach.

As a leading brand of drinking water, 'Alkali Ion Water' has launched this project.

The demonstration video was uploaded onto KIRIN’s website.

We set up numerous events at malls where families were likely to be around.

Many children and parents drank water, exercised and sweated.

The messages have spread across the storefronts as well.

The campaign turned out to be a big success and became a popular topic on SNS and in the media.

It was broadcasted on a state-run channel. As a result, it also became one of the most successful

communication cases in Japan’s health field. This developing concern for low body temperature raised

social awareness to be recognized all over Japan. In numbers…

- We counted the total of 256 media exposures.

- It was worth about $750,000 in advertising budget.

- The sales increased by 16% compared to the previous year.