According to the Federal Statistical Office, 19.7% of the people in Germany are affected by poverty. Among children it goes up to 21 %. As a discounter, PENNY knows how difficult the conditions can be for someone who has to feed an entire family from low budget. Nearly half (44 %) of PENNYs customers have to count every cent.

We know the living conditions of our customers and did not want to put more pressure on them at Christmas. Instead, we reminded them of something they already have. The most valuable gift ever: love.

Just like the visual execution, the music for the film should also be handmade and full of love. With Elton Johns “Your Song” we’ve chosen a worldwide known title that fits perfectly to our story: Somebody can’t afford expensive gifts but turns the song into a present itself. With 19.7% of people being affected by poverty, the song expresses exactly what people in Germany experience every day.

The music became the core of the film: The fragile voice and the apt lyrics allow the viewers insights into the loving character of the mother. It feels like she would read out a love letter to her son.