Cannes Lions
OGILVYONE WORLDWIDE, New York / CISCO / 2005
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This sitelet is the key element of a new integrated TV, print and online campaign from Cisco Systems to connect with business decision markers who don't always see how technology-driven solutions translate to crucial business value. Recognising the need for a more human touch, the site bridges burning business issues to success stories of real companies and the solutions they found tapping the power of the networked economy. Through video, interactivity, and oversized imagery, visitors can immerse themselves into the network. The top navigation offers a 'local' route, providing insight on five key issues that keep business decision makers up at night.
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