Cannes Lions

COCA-COLA FOOTBALL CUP

MOBILE DREAMS FACTORY, Madrid / COCA-COLA / 2007

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Coca-Cola 3D Videogoals is the first mobile advertising project of Telefonica Movistar. We create animated 3D recreation of all the goals of the Spanish League and Champions League. The clients can subscribe for free to all the goals that are delivered to their mobile phones, five minutes after being scored through a Multimedia Messaging. There is also a Coca-Cola branded mobile portal with banners to download all the goals of all the teams. The objective is to spread the Coca-Cola Football Cup to the youth through the media with more penetration among this target: the mobile phone.

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