Coca-Cola is one of the most popular brands of the world, but as for many others there’s a martyrdom that suffers daily: millenials.

A generation focused on the real and sincere value that a brand can offer them, beyond any advertisement promise. “WHAT’S IN IT FOR ME?” they ask each brand that pretends a like in Social Media or being chosen in a store.

In that context, the challenge and the objective of this project is to establish a bond in long term with the millenials that serves directly to boost sales in a way that also achieves loyalty.

We create COCA-COLA FORME.

A promotional and experiential platform, that lives in an app and on a site, with its own content that feeds on experiences and benefits that the Millennials demand through Social Media and the platform.

To access them, they must exchange their BUBBLES (points) that add up in each Coca-Cola top or watching and sharing content of the platform. Tickets to Lollapalooza, Meet & Greets, Exclusive Recitals or Product.

This idea is a never ending loops of experiences and prizes, that it retro feeds and it refreshes what they offer constantly, adapting itself always to the tendencies or requirements of the Millennials.

Instead of starting on the platform, we began to think from the experiences we could offer. From understanding the type of experiences the users wanted to access, as well as in what way they wanted to access them, we developed the platform and the way it works.

For them, we utilized different techniques of social listening and data mining, that allowed us (and allow in real-time) define with exactitude the experiences and benefits that we offer, to ensure we generate a long-term link with the Millennial of Colombia, Argentina, Chile, Venezuela, Ecuador and Peru.

During the 24 hours, 7 days a week, Coca-Cola For Me works as a platform that generates experiences, benefits and content from its 6 studies in Colombia, Argentina, Chile, Venezuela, Ecuador and Peru. In live streaming video formats or also as available material on demand, the participants can exchange their bubbles for the content they want, when and where they prefer, as well as access exclusive experiences, benefits, prizes and exclusive discounts. These are generated from the detection of trends, comments on social networks, other forms of social listening and data mining.

The redemption of the prizes is direct, you can access them by simply exchanging the points, except for the case studies where bid dynamics are carried out.

About this, each user lives his own version of this experience, tailor made from their preferences and choices.

Generated Benefits: +795,000,000.

Average Permanence on Platform: 8:33 Minutes.

App Downloads: +715,000

Total Unique Users: +6,900,000 and growing.