Encore is a content series developed around the energy and excitement of live music, with today's most exciting and uplifting artists. Each episode takes the form of an intimate gig with an artist attended by their biggest fans. But what the fans don't know is that at the end of each show there's a surprise in store - an artist that they're not expecting joins the headliner on stage for a very special encore. The reactions these surprise encores provoked from the audiences speak for themselves.

Implementation:

Working within the VICE-network and our partners we identified artists who we thought could be exciting for the audience. We then worked with these artists to identify and bring on board the act that they would love to be joined on stage with for the Encore at the end of each episode. We then identified 2 cities and locations we wanted to shoot in, based on the roll-out of the media.

Timeline:

This project was conceived, developed and produced in 4 months.

Placement:

The films live on both a proprietary Coca-Cola-app, called WOAH! and Youtube(geo-locked).

WOAH is the new media-platform for the youth created by Coca-Cola. The intention behind the WOAH-project is to create a web platform/mobile app that entertains and inspire the youth across Europe which also is expressed in the Acronym:Where Only Awesome Happens.

Scale:

This is available on the proprietary Coca-Cola app,WOAH!available: Central-and Eastern Europe (geo-locked).

The series only just went live, so we currently do not have results to share.