We created a content platform for friends to surprise friends - with the help of Coca-Cola. We know that surprising a friend can be one of the best feelings in the world, and we wanted to share that with as many people as possible. We decided on some situations we thought would create the most excitement and emotion, and found the perfect stories to connect them.

Implementation:

Working with our network we identified stories and people that we could collaborate with to help them surprise their best friends.

Timeline:

This project was conceived, developed and produced in 3 months.

Placement:

The final films live on both a proprietary Coca-Cola app, called WOAH! and on Youtube (geo-locked).

WOAH is the new media platform for the youth created by Coca-Cola. The intention behind the WOAH project is to create a web-platform/mobile app that entertains and inspire the youth across Europe which also is expressed in the Acronym: Where Only Awesome Happens.

Scale:

This is available on the proprietary Coca-Cola app, called WOAH! - available: Central and Eastern Europe (geo-locked).

The series only just went live and results are not yet available.