Cloud services are everywhere. What sets the IBM cloud apart is the ability to manipulate data better than most. The IBM cloud is not just raw capacity. It comes pre-loaded with helpful data. When that data mixes with the data businesses already have, the advantages start to pile up.

To illustrate this somewhat complicated advantage, we created a large, open space. Then populated it with physical objects (all real) that represented the various streams of data crashing into one another.

Actual IBM employees were also used to narrate the different innovations happening within the IBM Cloud.