For a long time, more and more research has shown that people want to enjoy their free time with pleasant activities. Therefore, nobody enjoys spending time at supermarkets.

Knowing that color is highly noted by human perception, we developed a new visual identity based on a strong color code.

This system allows people to find, in just a few seconds, their favourite brand, even at a long distance. With this, Ambev provided an easy and quick way for people to save time.