Cannes Lions

COMPUTER PRODUCTS

SINA, Beijing / INTEL / 2007

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Objectives: To strengthen Intel’s mobile tech leadership To enhance CMTD awareness and perception To drive emotion into CMTD/CMT brand by associating CMTD NB with advanced usage model and lifestyleTarget Group: 1?Txperts :Tech savvy, positive and cutting edge in their use of technology 2?Trendies: Respond to lifestyle benefits and new usages when it comes to technology.

3?Premium White Collars:White collars working in highly charged work environment. Relaxation techniques includes, trekking and outdoor sports.Results:The campaign is a measure of success!Exposure frequency: 113 millonAdvertising clicks: 60,000 peopleRegistered: 12,000 people

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