Dell servers now ship with cushion packaging that’s made of organic mushrooms. Which makes it the ultimate in green packaging, because it’s more than recyclable, it’s edible.

We got the word out on Earth Day, parodying popular online cooking videos with a twist. Each recipe will feature a very simple, elegant dish with a star ingredient: our packaging.

Recipes include Packaging Bolognese, Packaging Parmesan, and Packaging Frittata.

The video series launched on Earth Day as a part of Dell’s massive social initiative.

Best organically performing social content for a non-product launch.

90,000 impressions organically, without paid support.

43% of Facebook audience engaged for over half of the videos.

2,500 click throughs to Dell site.