Experience Copa90 off the screen and on the street with the CopaLab, a state-of-the-art 48-camera rig that allows people to capture their moments of footballing freestyle magic as a 360-degree GIF. The rig was installed for two days in London’s South Bank, where unique 360-degree GIFs were tweeted out in real time so fans could share their skills instantly.

We invited the #CopaFam, including football influencers and fans, down to the CopaLab. Influential football freestyler Daniel Cutting was on hand to teach awesome tricks to those who needed a little inspiration. GIFs were tweeted instantly via @Copa90, allowing creators to share their skills immediately. The best GIFs were shown in near real-time on the programmatic out of home billboards just down the road at Waterloo Station, encouraging more people to come to the Copalab. The GIFs were also shown in real-time on gyroscopic mobile ads as the creative perfectly utilised the new technology in an innovative way.

190 GIFs created at the experience and shared on social channels

605,414k organic Twitter impressions in 2 days

29,665 Instagram engagements (+7% from baseline)

Gyroscopic mobile advert 4.9M impressions and 2.9% CTR

270K OOH impressions on our 360 ad in Waterloo Station