A delicious beefy-looking hamburger sits on a plinth in the middle of a picturesque field.

A cow appears, and approaches the burger, hungrily.

The viewer gasps (we assume)...“A cow can’t eat a beef burger!”

The cow devours the burger in one bite.

A super appears: GRILL’D IMPOSSIBLE BURGER. 100% MADE FROM PLANTS.

We cut to a white screen and a pack shot, where the Impossible Burger hovers, impossibly.

A super appears: ONLY AT GRILL’D.

The logo appears: Grill’d. Righteous Burgers.