It was important for everyone working on this project that, despite being a laborious technique, we use traditional cel animation (TV Paint) for the entire campaign and compositing in After Effects. The main challenge was working out the comedic timing and creating the rich depth and fluidity desired. Such a result can only be achieved with a painstaking eye for detail, despite consistent deadline pressure. At the start of the project, all the scripts were briefed in at 15 seconds, but everyone saw the need to put in the extra work to really make the story shine. We had a lot of fun with the creatives working on how to make these as entertaining as possible. And even though it was the height of summer in France and the crew had been locked up for a year, everyone was super excited about the project and there is no doubt it.