Technical craft was at the core of this project's conception. Despite being a traditional and laborious technique, everyone felt that 2D cel animation would be most effective in delivering the message of the campaign as well as staying true to the brand's identity. A challenge we were determined to overcome was finding the right comedic balance. We felt this was achieved with the proper timing and character exaggeration. The rich depth and fluidity achieved in the film required a painstaking eye for detail, despite consistent deadline pressure. At the start of the project, all the scripts were briefed in at 15", but everyone saw the need to put in the extra work to really make the story shine. Though it was the height of summer in France and the crew had been in lockdown for a year, the excitement was contagious - making for an inspired team and final product.