Cannes Lions

Impossible Cow

THE MONKEYS, PART OF ACCENTURE SONG, Sydney / GRILL'D / 2022

Film
Film
Supporting Images

Overview

Entries

Credits

Overview

Execution

The entire commercial is captured in one shot.

A delicious beefy looking burger sits on a plinth in a lush field.

A cow appears and approaches the burger.

After a suspenseful moment, the cow eats the burger in one bite.

A super appears over the munching cow:

GRILL’D IMPOSSIBLE BURGER. 100% MADE FROM PLANTS.

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