Cannes Lions
Impossible Cow
THE MONKEYS, PART OF ACCENTURE SONG, Sydney / GRILL'D / 2022
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Overview
Entries
Credits
Overview
Execution
The entire commercial is captured in one shot.
A delicious beefy looking burger sits on a plinth in a lush field.
A cow appears and approaches the burger.
After a suspenseful moment, the cow eats the burger in one bite.
A super appears over the munching cow:
GRILL’D IMPOSSIBLE BURGER. 100% MADE FROM PLANTS.
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