IBM projected $3,400,000 in leads and $800,000 in wins.The sales cycle for server purchase is 9-12 months. After 3 months, we generated 16 leads totaling $1,100,000 and 3 wins at $245,000. The budget for this campaign was $100,000, win revenue so far is $245,000 this is a 245% ROI to date. Here is an example of one of many responses from sales reps:" They commented that the box was being passed around the office. It was contributing to a growing buzz about the need to be more flexible in considering suppliers beyond the current incumbents" - Nosky