Cannes Lions

EIGHT LEGGED FREAKS (ARAC ATTACK)

TRIBAL DDB , New York / WARNER BROS / 2003

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Overview

Description

Visitors to this site customize a surprisingly frightening E-card Attack, then “launch” it on friends. After those friends are thoroughly freaked, they're encouraged to continue the assault by passing the E-card Attack along to more friends, who pass it on to more friends, and so on. This massive infestation is closely monitored across all 15 markets and users with the widest E-card Attacks are ranked on a Leader Board against people throughout their country.

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