Advertising formats are getting flat!

By creating new dimensions in classical magazine advertising the LOEWE® flat TV philosophy could be credibly staged.The “flat ads” were placed in target group relevant high-class news magazines and national quality newspapers to maximise awareness while reading.

Results were outstanding: Advertising awareness for LOEWE flat TVs raised to 61%. Benchmark for comparable products: 45% ad awareness. Market share of LOEWE flat TV increased from 2,4% to 8,4% (total).