Cannes Lions
Y&R, Lima / PROMPERU / 2013
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In the form of a sequel, and taking advantage of the homonymy between “Loreto, Peru” (a department of the Amazonian region) and “Loreto, Italy” (an Italian city, diametrically opposite of its Peruvian homonym), Peru Brand’s red bus arrives, with a new group of ambassadors, to the latter one with the mission to share the wonders of the Amazonian region with the townspeople to solve “a big problem”: they’re from Loreto, but they don’t know what that means. In this occasion they will receive from their Peruvian counterparts an explosion of joy, music, food and tropical mysticism that is unknown to them.
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