Cannes Lions
JOHANNES LEONARDO, New York / ADIDAS / 2016
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Eight influencers are portrayed in a short film, all artists themselves, who, each in their own way, challenge the status quo of their medium.
In the short film, we see them all confidently march together towards an optimistic tomorrow, dismissing hurdles of the negative future they seem to have inevitably inherited. They walk to the beat of a chant that defiantly says “your future is not mine".
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