Cannes Lions

Good Different

BMF ADVERTISING, Sydney / ALDI / 2018

Awards:

1 Bronze Cannes Lions

1 Shortlisted Cannes Lions

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Overview

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OVERVIEW

Description

As part of the ’Good Different’ brand platform ALDI launched a 30-second TV ad to tell Australians that - good or bad -

their opinions matter.

The ad stars Dave - a man of few words and even fewer superlatives. When Dave says something is ‘not bad’ the world knows that it is in fact incredible.

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