Cannes Lions

GOOGLE CHROME

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / GOOGLE / 2013

Case Film
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Case Film
Supporting Content
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Case Film
Supporting Content
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Supporting Content
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Overview

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Credits

Overview

Description

Chrome can help your life in a number of ways, through different apps and services. This film explores the practical results of what “For a faster internet” really means in day to day life.

Execution

First of all we understood that, outside the digital environment, movie theaters were the media vehicle that presented the biggest level of affinity with our target: cool, connected and modern people. We also understood that this media was highly qualified and received a good number of trendsetters. Working with this information and having the knowledge that cinema tickets are usually bought through movie theaters websites, it was easy to associate the concept to the opportunity.

To potentiate the message we created a teaser conveyed for one week, announcing the benefit in movie theaters that were evolved in the promotion. The partner’s website (Cinemark) also became teaser with directed communication to Chrome users (Download it) and non-Chrome users (Enjoy the benefit). After the 3 days of benefit the campaign film was launched to reinforce the positioning.

Outcome

We had more than 200,000 people impacted by the movie theater promo. In digital communication we had more than 75,000 clicks.

This numbers represented more than 5,000 Chrome downloads in 1 week. More than 1,200 tickets sold in 3 days, through Chrome browser. It was the biggest sales average in 3 days for our partner, since the debuts of The Avengers and Twilight in Brazil.

Obviously now consumers expect to go faster with Google Chrome.

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2023, GOOGLE

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