We created an absurd club called “DDD-Defrayal for Dilapidation and Disuse”, full of products/services to overspend and waste. The welcome present as a member was a DDD MUG with an “AUTOMATIC WASTE HOLE”The climax of the campaign came when THE CLIENT RECEIVED THE PROPOSITION OF DECLINING TO SUBSCRIBE TO THIS CLUB AND WHEN DOING SO BECAME ELIGIBLE TO PARTICPATE IN A RAFFLE. THE RAFFLE CONSISTED IN A TRIP TO THE MOST RELAXING, PEACEFUL AND FREE FROM EXCESSES PLACE IN SPAIN. He could unsuscribe through www.exddd.com, “ASSOCIATION OF EX-MEMBERS OF CLUB DDD” obviously in favor of SAVING and sponsored by CEPSA and its BRP product.

Quantitative Results:- Cost per impact TOP: 12,80€- Cost per impact standard: 2,95€- Acceptance of sales interviews: 36% (139% objective) - Conversion over interviews: 23% (195% objective) - % of boilers renovation: 8,28% (235% objective)Quality Results:- Involvement and awareness of the values of SAVING AND PERFORMANCE- The excellent reception to the creative proposal gave easier access for the CEPSA sales representative.- Excellent SEQUENTIAL COMMUNICATION AND use of MULTI-CHANNEL: ONLINE AND OFFLINE CONTACTS with mailings, emails, 2 specific webs, sales contacts and press and radio communications.