WMC GREY, Prague / HEINEKEN / 2015
The cities of the World campaign started in August and it employs various media types. Main communication was on TV, on and off trade channels. Campaign was promoted with limited edition of bottles and bags. The topspin of the campaign was presented during Desinblok 2014.
Prague Panorama Bar : we opened a bar with the panorama of Prague made with green empty bottles (3000), used also as a graphic equalizer.
Heineken exposition: Our main exposition was made by Czech top designers. Visitors were invited to take part in the interactive experience of the city. With little branded mirrors they could reflect laser beams and so cooperate with each other or just contemplatively flow in the atmosphere. Play of beams was linked to software creating sounds of the city.
For online purpouses, we made an audiovisual map of Prague.
We also cooperated with popular Czech musician Vladimir 518 who shot his music video I am one of those.
Designblok attracted about 60,000 people. 56,700 visited Heineken Exposition and Bar.
7 designers collaborating with Heineken. Music video has reached 180 000 views so far. Heineken symphony with 17k visits and great sharing for 3 weeks. The highest share of digital conversation in design community. Heineken brand won 1st prize for the best presentation from 111 brands and designers presentations.
Heineken volume increase + 70 %.