Cannes Lions

Hello Real Life

OGILVY, New York / MOTOROLA / 2018

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Overview

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Credits

Overview

Description

We all know virtual experiences are not the same as real ones. But how much are we really missing? We used data captured by measuring our brain waves to show people.

Execution

We all know virtual experiences are not the same as real ones, but how much are we really missing? We used data captured by measuring our brain waves to visualize the difference.

How we did it.

We used headsets that monitor brain waves and biometric information to capture data from people when they were mindlessly using their phones. We then compared that data to when those same people were experiencing real life. Using the raw data we collected, we created artistic visualizations to help everyone easily see the difference between the two states.

We then placed these artistic visualizations both in outdoor posters and in social posts.

People who saw the work began to examine their relationship with their phones.

Outcome

We placed our phone-life balance posters in places people would be glued to their phones. Including bus and subway stops. We also posted our brain wave data visualizations on social channels.

Combined with the rest of of Motorola’s Phone-life Balance campaign, we achieved more than 1,065,870 impressions worldwide.

We made people who saw the work examine their relationship with their phones.

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