Cannes Lions

HOMECARE

OGILVY & MATHER LONDON, London / BRITISH GAS / 2009

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Execution

To highlight how inefficient boilers are warming the environment, we placed room thermostats outdoors on trees and posts along with radiator thermostats on street railings. All in urban locations where they’d have the highest visibility.

A web address directed people to a British gas energy saving landing page, where people found out how to replace their old boiler for a more energy efficient one.

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