Cannes Lions
*MR. JOHN SAMPLE..., Barcelona / SONY / 2006
Overview
Entries
Credits
Outcome
This campaign is an example of how creativity plays a key role in the search for a relevant benefit for its target linked to obtaining and exploiting a database. Maximum personalization of the products offered and of the communication. 2 waves of 50 faxes were sent. The campaign generated a lot of expectation and had very good results.Many appointments were closed. Now in many Spanish hotels successful meetings are held with Sony.
Similar Campaigns
12 items