Cannes Lions

HOTEL EQUIPMENT

*MR. JOHN SAMPLE..., Barcelona / SONY / 2006

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This campaign is an example of how creativity plays a key role in the search for a relevant benefit for its target linked to obtaining and exploiting a database. Maximum personalization of the products offered and of the communication. 2 waves of 50 faxes were sent. The campaign generated a lot of expectation and had very good results.Many appointments were closed. Now in many Spanish hotels successful meetings are held with Sony.

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