Cannes Lions
McCANN ERICKSON, Madrid / NH HOTELS / 2011
Awards:
Overview
Entries
Credits
Description
The core idea behind this radio campaign consists of the customer service manager making phone calls to real clients who had recently stayed at an NH hotel, in order to gather and record their spontaneous reactions live on the phone.
Outcome
85% of clients that were called came back to a NH hotel or at least said they would, and 100% saved great memories. And just by making a call.
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