Cannes Lions

HOTELS

McCANN ERICKSON, Madrid / NH HOTELS / 2011

Awards:

3 Bronze Cannes Lions
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

The core idea behind this radio campaign consists of the customer service manager making phone calls to real clients who had recently stayed at an NH hotel, in order to gather and record their spontaneous reactions live on the phone.

Outcome

85% of clients that were called came back to a NH hotel or at least said they would, and 100% saved great memories. And just by making a call.

Similar Campaigns

12 items

Shortlisted Eurobest
KLM The Beauty in Motion

DDB & TRIBAL WORLDWIDE AMSTERDAM, Amsterdam

KLM The Beauty in Motion

2017, KLM

(opens in a new tab)