We were lucky, we didn’t encounter any restrictions for this campaign, as it lived online.

Istanbul is a city of passionate sports fans, but it's a city of spectators. So we created the Human Printing Press, designed and built to capture the movement of Turkey's sporting heroes, creating a series of unique 'Made by Movement' posters to motivate the youth of Istanbul.

Via the Human Printing Press film, and Nike athlete social channels, we set a series of irresistible, playful challenges – running, football, basketball, training classes - that tapped into the city's passion for sport: "You can get your hands on one of these unique posters… you just have to move".

The Human Printing Press reinvented how movement can be captured and inspired a city to start moving. It got Istanbul’s youth off the sidelines and delivered Nike’s most successful summer of sport ever.

Over 28M Social Reach

Traffic to Nike.com up by 72%

Nike+ downloads up by 212% Year On Year

200K participants

1 city on the move