Instead of the usual event posters, banners and giveaways, Leo Burnett chose to celebrate HUMANKIND, the agency mantra that sums up the belief that creativity has the power to transform behaviour. At the venue where the event was held, the audience witnessed how creativity can transform the behaviour of a building through a 3D spectacle. This set the mood for the night and became a memorable talking point among the critical audience.The Asian Civilizations Museum (ACM), the Spikes venue, is a colonial structure built in the 19th century. This stoic building was transformed and came to life before the audience’s eyes.

There was an overwhelming response from a captivated audience (of an estimated 1,500) who broke into a appreciative applause and filmed the 3D Projecting Mapping of “HumanKind” on ACM.

We managed to not just bring to the audience / clients the philosophy, we literally brought it alive, 3D-wise.