Cannes Lions

I Like Beer

FCB CHICAGO, Chicago / ABINBEV / 2018

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I Like Beer highlights those who love to work out, and still LOVE beer. We recruited four of the most famously fit beer lovers in the world: Chris Pratt, professional surfer Kelly Slater, professional golfer Brooks Koepka, and NYC Marathon winner Shalane Flanagan. The spot opens on a large group gathered at a bar, drinking beer and singing a song that everyone can relate to: “I Like Beer,” sung by Jon Pardi. From there, we see vignettes of different athletes working out while singing along to the song. Throughout the spot, these influencers and other athletes are golfing, cycling, running, working out in the gym, and doing yoga, all united by their love of fitness and beer.

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